Johanna Auferkamp studied industrial design at the University of Duisburg-Essen were she was constantly developing into the field of service design and co-creation. Her expertise brought her from Berlin, to Cologne over Basel to Munich and finally back to Berlin. Johanna develops holistic user experiences through qualitative user research for useful and enjoyable digital and physical touchpoints. Her excellent strategic thinking keeps track of the feasibility without ignoring the human touch.
Generously sharing her knowledge with others while being an emphatic listener might be the reason she was instantly attracted to service design. Her passion is to dive into the everyday life of users to reveal their needs and secret desires. Together with Frieda Bellmann she supported the Lufthansa Impact Week in Delhi as a Senior Coach to equip new generations of designers with Design Thinking methods. The aim was to help them solve social problems in their own country by creating start-up ideas and a plan on how to implement it. To connect with Johanna simply write her an email
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When she isn’t deeply focussed elaborating service blueprints she takes her mountain bike down a downhill track to actively relax. On her way to work she rides her vintage racing bike on the Berlin asphalt to roll past the bike curiers. With a helmet of course.